Top Menu

Loading Events

« All Events

  • This event has passed.

Marketing strategies & Business Development for ports

20th April 2020 - 24th April 2020

Postponed until further notice due to Covid-19


Course information

The marketing sessions focus on bringing the port to the market, gathering insight in customer needs, identifying the unique selling points and position the port in the marketplace. From the port authority prespective, the marketing include promoting the port and their concessionaires.
When marketing the port, interacting with port users and community communication is the tool to convey messages, opinions and information. The faculty will focus on preparing, tuning and tweaking and deliveing consistent and uniform messages, built on a solid communication stategy. The focus will be on all types of modern media, including social media.


What to expect

After the seminar, participants will have acquied the following skill and knowkedge:
Develop, define and implement marketing and communication strategies to attract and keep customers.


Who should attend

Key decision makers, Senior management, strategy and policy makers, Port consultants


What will I learn

– The commecial stategy and role of ports and terminals
– Identify customer needs
– Market study strategies to map port potential
– Marketing techiniques to present and use the USP’s to convince prospects
– Business development
– Communication



20th April 2020
24th April 2020


JNPT APEC Training Center
Admin Building, Sheva, Uran
Navi Mumbai, Maharashtra 400 707 India

Apply to be contacted and express your interest in the courses of your choice. Multiple selections are possible (use CTRL or CMD). Applications are not processed automatically and will be confirmed by our staff.

Course registration

Register for a course
  • Fill in the name of your company / organisation
  • This field is for validation purposes and should be left unchanged.